Eyes changed. Eye vitamins did not.
The formulas sold in most pharmacies were designed for a world without screens. They were built around one idea — add some lutein, add some zinc — and then they stopped.
Meanwhile the average adult now spends seven hours a day looking at a lit rectangle two feet from their face, and then drives home in the dark.
What we changed
Novelys carries all three macular carotenoids — lutein, zeaxanthin and meso-zeaxanthin — at 24 mg total. Meso-zeaxanthin is the one that sits at the very center of the macula, and the one most brands leave out because it costs more.
Then we added what the screen years demand: astaxanthin for the fatigue that arrives at 4pm, saffron and bilberry for contrast and low light, omega-3 for a tear film that dries out under a display, and ginkgo for blood flow to the eye.
Fifteen nutrients. One daily dose. No proprietary blends hiding a pinch of something behind a trademark.*
How we work
Made in the United States in an FDA-registered, GMP-certified facility. Third-party tested every batch for identity, potency and contaminants — self-certified is not certified.
And a 90-day guarantee, because a nutrient that works on macular pigment cannot prove itself in a week. Send back what is left, even empty bottles.
Who we are
Novelys is operated by Bluure Cosmetics LLC, 30 N Gould St Ste R, Sheridan, WY 82801, United States. Questions go to contact@novelys.co and reach a person within 24–48 hours on business days.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.